Google expands transparency for ads, content, policy as EU’s new rules kick in

Google will provide more information on targeted advertising, content decisions, and product policies as it strives to comply with the EU’s new content moderation rules, the tech giant said on Thursday. Known as the Digital Services Act (DSA), the bloc’s landmark legislation kicks in today for 19 big tech companies. It sets multiple far-reaching measures designed to empower and protect users online against disinformation, harmful or illegal content, and the violation of privacy and free speech. “We will be expanding the Ads Transparency Center, a global searchable repository of advertisers across all our platforms, to meet specific DSA provisions and…

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