Over the past two decades I’ve been hearing people I’ve worked with and in the product community — other designers and PMs, clients when I ran an agency, founders and CEOs — saying they want designers to “design like Apple”. The problem has always been a chicken-and-egg one: to design like Apple, you need to prioritize simplicity in all parts of your organization (like Apple). https://webdesignernews.com/design-like-apple/
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