Rice feeds half the global population, but for many farmers, growing the grain feels like a high-stakes gamble. One in five sacks is lost to threats including pests, crop disease and extreme weather. Soj Gamayan, whose family knows these challenges firsthand, is working to change that with his app AgriConnect, an AI-powered platform that helps farmers predict and manage crop risks.
The 22-year-old Filipino recently beat out 110,000 applicants to win the Red Bull Basement World Final in Tokyo. His app uses a simple traffic-light like warning system to translate complex data into clear actions for farmers. The goal: Reduce the $264 million in annual losses that plague the industry.
Rice accounts for 12% of the Philippines’ GDP, but climate change is impacting production. Current methods to assess crop risks aren’t working—30% of potential yield is lost every year due to lack of real-time data. Fast Company spoke with Gamayan about transforming agriculture through technology and making farming less risky for the next generation.
How does AgriConnect’s AI approach differ from existing solutions for farmers?
AgriConnect flips the script on farming. It’s not about how much you can grow; it’s about how much you don’t lose. Farmers are already bringing home three sacks instead of ten—this is about protecting what they’ve worked so hard for. The idea is simple: actionable insights that fit their reality.
Your family’s farming background inspired AgriConnect. What challenges did you witness that drove you to develop this solution?
I’ve seen firsthand how farming can feel like a constant gamble. My family would talk about the anxiety of planting a crop, never knowing if pests, weather, or bad luck would ruin everything. I’ve spoken to farmers who mix seven pesticides just hoping one of them works, not realizing it’s hurting their crops in the long run. For them, it’s not just about growing rice—it’s about whether there’s enough to eat or if their kids can stay in school. That weight, that uncertainty—it’s what made me want to create something that could help.
The app uses a traffic light system for risk alerts. Can you explain in simple terms how farmers use AgriConnect in their daily work?
It’s straightforward. Green means you’re good to go. Yellow means keep an eye out—pests or weather might cause problems soon. Red means act now. It’s like having a heads-up on what’s coming, so you’re not caught off guard.
You’ve gotten interest from 78 agribusinesses already. What’s been the biggest surprise or learning for you in these early conversations?
I didn’t expect anyone to care this much so soon. What hit me was how desperate they are for tools that actually work on the ground—not in theory, not on paper, but in a real farm where every peso counts. It taught me to keep things practical.
Rice farming faces an aging population and fewer young farmers enter the field. How does AgriConnect address this generational challenge?
Let’s be real—farming isn’t exactly a dream job for most young people. It’s hard, unpredictable, and outdated. AgriConnect is about changing that. If we make farming more tech-driven and less stressful, maybe the next generation will see it as something worth sticking around for.
$264M in annual losses occur from preventable risks to rice crops. What metrics will you use to measure AgriConnect’s impact?
It comes down to real results: Are farmers losing fewer crops? Are they able to bring home closer to their target yields instead of falling short? Are they cutting down on wasted spending, like overusing pesticides that don’t work? Beyond the numbers, it’s about whether farming feels less like a gamble—whether farmers can see a future where they’re not just surviving, but building something better for their families.
How do you plan to scale AgriConnect beyond the Philippines?
The plan starts with making AgriConnect work for rice farming in the Philippines, where the challenges are deeply personal to me. Scaling globally means recognizing that farming isn’t one-size-fits-all—every region has unique needs. As part of my incentive for winning Red Bull Basement, Plug and Play in Silicon Valley will be key to building partnerships, refining the technology, and learning from markets with advanced agri-tech ecosystems. The goal is to develop a solution that’s adaptable to local contexts while being robust enough to expand worldwide.
What was the biggest technical challenge in developing the AI model to predict agricultural risks?
The hardest part is making it usable. Farmers don’t need complex algorithms—they need simple, clear actions. It’s about bridging the gap between high-tech solutions and what actually works when you’re knee-deep in a rice field.
Traditional farming often relies on generational knowledge passed down. How does AgriConnect complement rather than replace this wisdom?
Farmers know their land better than any AI ever will. AgriConnect isn’t here to replace that—it’s here to give them a second opinion. If they think pests are coming early, the app can confirm it and offer solutions. It’s about respect and support, not replacement.
What’s been the hardest part of building AgriConnect as a student entrepreneur?
Being a one-person team and a first-generation founder has been a test of resilience. Six months ago, I didn’t know what startups were, but I dove in headfirst, determined to figure it out. Every decision, every challenge, it’s on me—but that’s what makes it so rewarding. The hardest part is the grind, but knowing this could help farmers keeps me motivated to push forward.
What apps and tools do you rely on most in your own work?
I keep things simple. Figma helps me map out ideas, Google Sheets makes sense of the numbers, and my phone’s Notes app is where everything starts. It’s not flashy, but it works—just jotting down ideas whenever inspiration hits and building from there.
Beyond rice farming, do you see applications for AgriConnect’s technology in other agricultural sectors?
Absolutely. Fruits and vegetables are next, and eventually, livestock. Risks don’t just affect crops—they affect everything in farming. The goal is to build a system that adapts and grows with farmers’ needs.
Looking ahead 24 months, what specific changes do you anticipate in how farmers will use technology?
Farmers will stop seeing tech as something fancy and start seeing it as something essential. They’ll move from reacting to risks to anticipating them. Farming will always be hard, but with tools like AgriConnect, it doesn’t have to be a gamble anymore.
Connectez-vous pour ajouter un commentaire
Autres messages de ce groupe
Influencers get a lot of stick these days. The latest thing they’re being blamed for: shark attacks.
Scientists have noted a recent rise in shark attacks, and according to new research p
As artificial intelligence gets smarter, a growing number of companies are increasing its implementation in their operations or more heavily promoting their own AI offerings. The buzzword for this
Consumers are only just starting to feel pain from Trump’s Liberation Day tariff spree. Amazon
When Donald Trump returned to the White House in 2025, many in the tech world hoped his promises to champion artificial intelligence and cut regulation would outweigh the risks of his famously vol
The first 27 satellites for Amazon’s Kuiper broadband internet constellation were launched into space from Florid
There are so many ways to die. You could fall off a cliff. A monk could light you on fire. A bat the size of a yacht could kick your head in. You’ve only just begun the game, and yet here you are,
Former Tinder CEO Renate Nyborg launched Meeno less than two years ago with the intention of it being an AI chatbot that help
