How do we determine the most suitable illustration style? How should illustrations complement and reflect your corporate identity? What will resonate most with your target audience? And regarding the content, what type of illustration would best enhance it, and how would it work for the age range it is primarily for? Thomas Bohm shares insightful examples and discusses the key qualities of effective illustrations, emphasizing the importance of understanding your audience. https://smashingmagazine.com/2025/01/role-illustration-style-visual-storytelling/
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