Report: Meta could release its first true AR headset as soon as 2027

Mark Gurman at Bloomberg has released a report about Meta's next steps in hardware, crediting sources familiar with the company's work. According to these insiders, Meta is developing at least three new smart glasses models and has set a roadmap toward releasing its first true augmented reality glasses. The company is reportedly also continuing efforts to implement AI tools in a wrist wearable and in earbuds.

Meta already sells smart glasses in partnership with Ray-Ban, a product line internally called Supernova. Gurman reports that this existing lineup will be introduced to new markets, although he didn't offer specifics about where. Meta's technologies also be applied to frames from other brands owned by its partner, Luxottica Group. This will allegedly lead to the launch of glasses codenamed Supernova 2 based on the Sphaera glasses from Oakley. This set would be intended for cyclists and other athletes, and its camera would be placed in the center of the frames.

The third model is internally dubbed Hypernova. This product would be another step closer to a genuine AR experience, giving wearers the capability to run simple software apps, view notifications and display photos taken by the device. The more advanced feature set would reportedly come with a more advanced price tag; sources told Gurman this set is currently projected to cost $1,000. Insiders had already revealed last month that Meta was working on bringing a display to its Ray-Ban glasses models. 

Alongside these smart glasses, Meta has also been developing an AR product dubbed Orion. Gurman reports that the Orion set will not receive a commercial release. Instead, he said that Meta plans to launch a different iteration of the hardware as early as 2027. This product is codenamed Artemis, and sources told Gurman that these prototype glasses aren't as heavy as Orion and are more advanced than the predecessor.

Another item of note in Gurman's report is that Meta is developing a wrist strap that could control its smart glasses. Most of the company's models have controls at the temple, but a wrist option would be similar to the one used for the Orion prototype.

Finally, he confirms that Meta is still working on prototypes of camera-enabled earbuds that could be a rival to Apple's AirPods. The Information reported on this project in May 2024, and it seems that the concept has faced some development challenges. If these "Camerabuds" do reach the market, it likely won't be for years.

We've reached out to Meta for comment on this report and will update with any statement we receive.

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