The best 2025 Super Bowl TV deals from Samsung, LG, Sony and more

Super Bowl LIX is less than a week away, so it's a decent time to grab a new TV at a discount. If you're looking to make a living room upgrade before the Chiefs and Eagles go at it once again, we've searched through Amazon, Best Buy and other retailers to find a few Super Bowl 2025 TV deals that might actually be worth your time. 

To be candid, many of the discounts are the result of TVs naturally falling in price this time of year more than any Super Bowl-specific sales. In general, most TVs follow a similar pricing timeline: release in the spring, drop a little over the summer, receive a larger price cut around the holidays, then gradually become cheaper until being discontinued the next year. This pattern has taken shape again, and with TV makers like Samsung and LG unveiling their 2025 models during CES last month, last year's sets are likely to fall even further in the coming months.

That said, if you must make a change today, a handful of well-regarded TVs from LG, Sony, Samsung, TCL and Hisense are back down to the prices we saw around Black Friday. In some cases, they're even cheaper. We've also found a few deals on other living room gadgets from Roku and Sonos. While we at Engadget do not formally review TVs, we've scoured feedback from other reviewers we trust and picked through price histories to ensure the discounts below are genuine deals.

• LG B4 OLED TV (48") for $600 at Best Buy ($200 off MSRP): This ties the lowest price we've seen for the 48-inch LG B4, which is the entry-level model in LG's 2024 OLED lineup. While it's not as bright or color-rich as some higher-end alternatives, it still offers the essential perks of any good OLED TV: superb contrast with deep black tones, clear motion, wide viewing angles and the like. It's also a nice value for gaming, as it has four HDMI 2.1 ports that support refresh rates up to 120Hz. It's just better off in a darker room, and this particular model is relatively small.

• Hisense U7N QLED TV (65") for $698 at Amazon ($300 off): Several reviewers we trust say that the U7N delivers better brightness, contrast and HDR performance than most TVs in its price range. It's built with most of the features expected from pricier LED sets, including quantum-dot color, mini-LED backlighting and a 144Hz refresh rate. It also runs on the handy Google TV platform. Its viewing angles are poor, so it's not great for watching shows with a large group, and you may need to tinker with settings to get an optimal image. But the 65-inch model should be a strong value at this price, which is only about $20 more than the all-time low we saw briefly around Cyber Monday. Also at Best Buy.

Amy Skorheim

• Samsung The Frame 2024 QLED TV (55") for $868 at Woot ($630 off): This deal from Amazon subsidiary Woot has been live for a few weeks, but it ties the best price to date for the 55-inch version of Samsung's stylish Frame TV outside of a one-off eBay coupon deal. You'd buy this set for its design above all else: It can't match the contrast and color volume of other TVs in its price range, as it lacks local dimming altogether, but it's convincingly built like a framed piece of wall art that can blend in with your home decor. Its matte panel helps it fend off glare in a bright room, and you can display actual artwork onscreen when you're not watching something. It's worth noting that Samsung unveiled a new and improved "Frame Pro" TV at CES, but we'd expect that to cost more whenever it arrives.

• TCL Q651G QLED TV (65") for $370 at Amazon ($180 off): The Q651G is a fairly basic LED TV that might appeal to gamers on a budget, as it can play at a fast 120Hz refresh rate — albeit only when you drop the resolution from 4K to 1440p or 1080p. It's another one without local dimming, so its contrast is limited. Most reviewers suggest that the Hisense U6N (which isn't majorly discounted) provides a brighter and much more dynamic image for not much more. However, while the U6N can also play in 1440p/120Hz, the TCL model has a wider variable refresh rate (VRR) range in that mode. In simpler terms, that means it'll have an easier time allowing your PS5 or Xbox games to run smoothly. This discount marks a new low for the 65-inch model. Also at Best Buy.

Samsung

• Hisense U8N QLED TV (65") for $898 at Amazon ($602 off): The U8N's picture quality is a broad step-up from the U7N above, with better contrast, more vibrant colors and supremely high peak brightness. It still has most of the same drawbacks — mediocre viewing angles, minor blooming in a dark room, just decent upscaling of lower-res content — but it should be a worthy upgrade if you have more cash to burn. This is another discount we saw for much of November and December, but it ties the all-time low for the 65-inch variant. Also at Best Buy.

• Samsung S90D QD-OLED TV (55") for $1,198 at Amazon ($600 off): The S90D stands out for its QD-OLED panel, which mixes the benefits of an OLED display with quantum dots to boost color performance. Most reviews say that it can put out a wider gamut of more vibrant colors and brighter HDR highlights than more traditional OLED TVs like the LG C4. It also has four HDMI 2.1 ports that can play up to 144Hz. It doesn't support Dolby Vision HDR, however, and Samsung's Tizen interface can be clunky. The company has also made the aggravating step of using both QD-OLED and more standard WOLED panels within the same product line, but this 55-inch version comes with the superior display in North America. (The 65- and 75-inch models do as well.) This deal is the second-best price we've ever seen and about $150 off this variant's average street price in recent months. Also at Samsung and Best Buy. 

Sony

• Sony Bravia 7 QLED TV (55") for $1,198 at Amazon ($100 off): The Bravia 7 isn't as strong of a value as the Hisense U8N, but some