The NBA is testing a new smart basketball made in Europe

The NBA is experimenting with a digital brain for basketballs. The system is the brainchild of SportIQ, a Finnish startup that develops smart basketballs. Inside each ball’s valve, SportIQ embeds a sensor that tracks a player’s shots. Data is first extracted on their form, position, angle, power, and technique. Next, the information is fed to a mobile app for AI analysis. Players then receive direct feedback and advice. According to SportIQ, over 20 million shots have already been tracked. The company estimates that regular users improve their shooting accuracy by 12%. The results impressed bigwigs at the NBA. They revealed…

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