Effective data storytelling isn’t a black box. By integrating UX research & psychology, you can craft more impactful and persuasive narratives. Victor Yocco and Angelica Lo Duca outline a five-step framework that provides a roadmap for creating data stories that resonate with audiences on both a cognitive and emotional level. https://smashingmagazine.com/2025/02/human-element-using-research-psychology-elevate-data-storytelling/
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