How Walmart delivers what you need—and a friendly face—to your home

This story is part of Fast Company’s Most Creative People in Business 2022. Explore the full list of innovators who broke through this year—and had an impact on the world around us.

When Whitney Pegden set out to convince Walmart customers to trust the company to deliver groceries directly to their fridges, freezers, and pantries, she imagin

This Dell dude helps make the world’s best Windows laptops

This story is part of Fast Company’s Most Creative People in Business 2022. Explore the full list of innovators who broke through this year—and had an impact on the world around us.

Dell XPS laptops are widely regarded as the Windows world’s best portable computers, defined by how they push boundaries in ways that other notebooks—in

Meet the guy who gets you excited for all the new Disney, Marvel, and ‘Star Wars’

This story is part of Fast Company’s Most Creative People in Business 2022. Explore the full list of innovators who broke through this year—and had an impact on the world around us.

When Asad Ayaz started at Disney in 2005, the company had made exactly zero Marvel movies and zero Star Wars streaming series. Now Ayaz, who runs marketing a

She’s alerting lawmakers to the organized crime happening on social media, and they’re listening

This story is part of Fast Company’s Most Creative People in Business 2022. Explore the full list of innovators who broke through this year—and had an impact on the world around us.

It began with ivory. Gretchen Peters—a former investigative journalist who had spent years studying how organized criminal networks in conflict zones such as A

The entertainment industry vets behind Sweety High are building a Gen Z media empire

This story is part of Fast Company’s Most Creative People in Business 2022. Explore the full list of innovators who broke through this year—and had an impact on the world around us.

Shortly after Jena Rose, a 21-year-old singer from Texas, debuted her first single, “Checkmate,” last summer, her largely teenage fans launched a c

Molly White tried to tell you Web3 was not going great before the crypto crash

This story is part of Fast Company’s Most Creative People in Business 2022. Explore the full list of innovators who broke through this year—and had an impact on the world around us.

Software engineer Molly White created the website

Unity’s Timoni West is turning real-world locations into metaverses

This story is part of Fast Company’s Most Creative People in Business 2022. Explore the full list of innovators who broke through this year—and had an impact on the world around us.

While the word metaverse seems to be on everybody’s lips, Timoni West is a

The New Rules of Creativity for 2022

Each year, Fast Company reveals a new list of the Most Creative People in Business. The folks we highlight have accomplished something in the past year that no one in their field ever has before, something that’s already having a discernible and important impact.

As you’ll see, we take a different view of creativity than our fellow business media outlets do. To us, creativity isn’t limited to the fields typically thought of as “creative,” suc

This local woman’s app is delivering Puerto Ricans fresh produce—and greater food sovereignty

This story is part of Fast Company’s Most Creative People in Business 2022. Explore the full list of innovators who broke through this year—and had an impact on the world around us.

Crystal Díaz’s grocery-delivery app PRoduce is pushing to revive Pu

This is how Snap is fostering the future of augmented reality

This story is part of Fast Company’s Most Creative People in Business 2022. Explore the full list of innovators who broke through this year—and had an impact on the world around us.

Snap’s augmented reality isn’t just a theoretical future trend: It’s already a thriving part of the Snapchat experience, enjoyed by 250 million o


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