Good UX is not just about minimizing clicks

Applying the Pareto principle to feature availability in UX design

4mo | UX Design
PayPal’s generic rebrand is a symptom of a troubling cultural shift

The rise of minimalist corporate rebrands reflects a fundamental transformation in our lack of creativity and identity as a culture

4mo | UX Design
How Canva reduces trial cancellation

A round of applause for personalisation, transparency & trust

4mo | UX Design
Octordle, I need a word

A few improvements would turn this game from yawn to yum

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4mo | UX Design
I hate these words

Personal top 4 most useless words from a UX writer.

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4mo | UX Design
Strategic UX research doesn’t need fancy tools

How to align your startup around what matters to your users

4mo | UX Design
Ultimate content publication checklist

28 steps to cover everything from proofreading to readability. Wipe the sweat off your brow and publish your thing.

4mo | UX Design

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