For Lego, the future is increasingly digital. Pity your inner child

As one of millions of adults who grew up building Lego, the company’s digital adventures upset my childhood memories. Yet my screaming inner infant can’t derail the transition. Our beloved bricks have now been in video games for nearly three decades. Since debuting on Sega Pico in 1995, the Lego games empire has expanded across over 80 titles and 200 million sales. The biggest hits have come from licensing deals. Collaborations with Star Wars, Marvel, and Harry Potter have shifted copious copies — despite their dubious quality. Buoyed by the results, the company has started splurging on games studios. In 2022,…

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