Anticipatory design, powered by Artificial Intelligence (AI), Machine learning (ML), and Big Data (BD), promises to transform user experiences by predicting and fulfilling needs before users even express them. While this proactive approach seems revolutionary, many businesses struggle to meet the high expectations it sets. Joana Cerejo delves into the challenges of anticipatory design, highlights key failures, and offers a framework to help designers and businesses succeed in this complex landscape. https://smashingmagazine.com/2024/09/why-anticipatory-design-not-working-businesses/
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