European sports tech heads to US with media giant Comcast

Two European sports tech startups are heading to the US for an R&D programme run by media giant Comcast. Ireland’s Orreco will cross the Atlantic with a trove of athletic performance software, while Iceland’s Oz Sports will bring an AI-driven camera system. On arrival, the duo will join Comcast NBCUniversal SportsTech, a six-month accelerator.  During the programme, the companies will tap into expertise from various industry leaders. Among them are Comcast broadcasting networks NBC Sports, Sky Sports, and the Golf Channel from Comcast’s broadcasting empire. Further support will come from a star-studded squad of partners, including the Premier League, the…

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