Search engine journal

Split tests (A/B test) are a critical element of running successful PPC campaigns. Learn how to set them up and get actionable insights.The post How to Set up Profitable A/B Tests for PPC Success appeared first on Search Engine Journal. https://www.searchenginejournal.com/how-to-set-up-a-b-tests/417962/

Is your content strategy struggling? Learn how to avoid these common content marketing mistakes that are easy to make.The post Top 12 Most Common Content Marketing Mistakes to Avoid appeared first on Search Engine Journal. https://www.searchenginejournal.com/common-marketing-mistakes/415511/

Learn how you can improve your lead generation campaigns with call tracking. Join our upcoming webinar and convert your leads faster.The post Call Tracking for Google Ads & SEO: Avoid Missed Opportunities [Webinar] appeared first on Search Engine Journal. https://www.searchenginejournal.com/learn-how-you-can-improve-your-lead-generation-campaigns-with-call-tracking-webinar-preview/419328/

Discover practical tips to turn a regular workday into an opportunity to achieve flow state and increase your marketing productivity.The post Leveraging Flow to Amplify Your Marketing Productivity appeared first on Search Engine Journal. https://www.searchenginejournal.com/flow-for-marketers/418348/

Microsoft plans to move to a new feedback platform in October. Here's what advertisers need to know!The post Microsoft Ads Announces Plans to Move to New Feedback Platform appeared first on Search Engine Journal. https://www.searchenginejournal.com/microsoft-ads-announces-plans-to-move-to-new-feedback-platform/419434/

What Google recommends for title tags and if that influences why title tags are rewrittenThe post What’s Driving Google’s Title Tag Rewrites? appeared first on Search Engine Journal. https://www.searchenginejournal.com/google-title-tag-rewrite-reasons/419452/

A new report lists the top six trending topics across Instagram and Facebook in the second quarter of 2021, based on year over year data.The post Facebook & Instagram Topics to Watch For Q2 2021 appeared first on Search Engine Journal. https://www.searchenginejournal.com/facebook-instagram-topics-to-watch-for-q2-2021/419450/

Facebook reports the amount of small businesses using digital tools has increased globally, rising from 81% to 88% in the past six months.The post Facebook Reports Increase in Use of Digital Tools Among SMBs appeared first on Search Engine Journal. https://www.searchenginejournal.com/facebook-reports-increase-in-use-of-digital-tools-among-smbs/419440/

To help diverse businesses and address cash flow needs, Facebook is introducing ways to access funding and get connected with business resources and networking groups.The post Facebook Creates New Ways For SMBs to Access Funding appeared first on Search Engine Journal. https://www.searchenginejournal.com/facebook-creates-new-ways-for-smbs-to-access-funding/419430/

SEO marketing campaigns start with keyword research that is done right. Watch out for these 15 mistakes that can hold back your performance.The post SEO Keyword Research: 15 of the Biggest Mistakes You MUST Avoid appeared first on Search Engine Journal. https://www.searchenginejournal.com/keyword-research/mistakes-to-avoid/