SEO is complex and constantly changing. Master these 15 aspects of SEO to be successful and grow your expertise in the industry.The post The 15 Areas of SEO Knowledge You Must Master to Be Successful appeared first on Search Engine Journal. https://www.searchenginejournal.com/seo-areas-of-knowledge/273873/?utm_source_all=sej-feed
Everything you need to know about Lighthouse: what it is, why it matters for Core Web Vitals, and how to use it for performance testing.The post A Technical SEO Guide to Lighthouse Performance Metrics appeared first on Search Engine Journal. https://www.searchenginejournal.com/core-web-vitals/technical-seo-lighthouse/?utm_source_all=sej-feed
Make sure your next site migration goes smoothly. Read on and learn how to avoid common pitfalls that can hurt your SEO efforts.The post Site Migration & SEO: Common Mistakes That Hurt Rankings appeared first on Search Engine Journal. https://www.searchenginejournal.com/site-migration-seo-common-mistakes-that-hurt-rankings/416516/?utm_source_all=sej-feed
New insights on how Google search ranking works plus the concept of the SERP as a product and how it plays a role in SEO.The post Darwinism & Google SERPs As Product: Revisiting How Search Works appeared first on Search Engine Journal. https://www.searchenginejournal.com/darwinism-in-search-revisited/415084/?utm_source_all=sej-feed
John Mueller on why it's normal for 20% of a site to not be indexed and the influence of overall site quality on indexingThe post Google: It’s Normal for 20% of a Site to Not Be Indexed appeared first on Search Engine Journal. https://www.searchenginejournal.com/google-not-indexing-site/416717/?utm_source_all=sej-feed
Snapchat is introducing a tool called Snapchat Trends that highlights the most popular keywords shared with users in public stories.The post Snapchat Trends Shows Most Popular Keywords appeared first on Search Engine Journal. https://www.searchenginejournal.com/snapchat-trends/416689/?utm_source_all=sej-feed
YouTube is overhauling its search results with changes to the visual presentation of SERPs as well as the types of content returned.The post YouTube Overhauls Search Results appeared first on Search Engine Journal. https://www.searchenginejournal.com/youtube-overhauls-search-results/416682/?utm_source_all=sej-feed
Google’s John Mueller says the results of a site: query are not a comprehensive collection of all a website’s pages.The post Google: A ‘Site:’ Search Doesn’t Show All Pages appeared first on Search Engine Journal. https://www.searchenginejournal.com/google-a-site-search-doesnt-show-all-pages/416662/?utm_source_all=sej-feed
Google gave small businesses the impression they will succeed if they just use the Google Ads platform. Learn why that may not be so anymore.The post Google Ads Is Not For Small Business Anymore. Here’s Why. appeared first on Search Engine Journal. https://www.searchenginejournal.com/google-ads-small-business-woes/416050/?utm_source_all=sej-feed
Anyone can do Digital PR, but it takes a little finesse and strategy to do it successfully. In this episode of the Search Engine Journal Show, Mark Rofe, owner of ChristmasTrees.co.uk and various other ventures, joins Loren Baker to discuss his innovative and newsworthy personal branding, link building and digital PR success. Mark has been involved in a few adventurous and notable projects over the years including launching a billboard to find a date, DateMark.co.uk, and selling Christmas Trees