
Welcome to this episode of the Search Engine Journal, featuring our guest Alli Berry. Alli is the SEO Director at The Motley Fool, a private financial and investing advice company based in Alexandria, Virginia. She leads and develops the key SEO initiatives on fool.com, including short-term and long-term SEO goals and objectives with measurable performance results. Throughout her career, Alli has helped businesses in various industries, including finance, education, retail, automotive, and healt

Google's Fred update saw some sites shed up to 90% of their traffic and sought to rid the SERPs of thin, ad-heavy content.The post A Complete Guide to the Google Fred Algorithm appeared first on Search Engine Journal. https://www.searchenginejournal.com/google-algorithm-history/fred-update/?utm_source_all=sej-feed

Google celebrated National Book Lovers’ Day by exploring popular search terms and highlighting Maps features to help users discover and support local bookstores.The post Google Celebrates National Book Lovers’ Day By Revealing Search Data And More appeared first on Search Engine Journal. https://www.searchenginejournal.com/google-celebrates-national-book-lovers-day-by-revealing-search-data-and-more/415948/?utm_source_all=sej-feed

Google is changing the way that minors experience the internet, including changes to ads, content & more. Here's what you need to know!The post New Google Safeguards for Minors: Fewer Ads, Safer Content, & More appeared first on Search Engine Journal. https://www.searchenginejournal.com/new-google-safeguards-for-minors-fewer-ads-safer-content-more/415944/?utm_source_all=sej-feed

Does web hosting impact your SEO, and which host is best? We go through the misinformation and get the facts straight here.The post How Does Web Hosting Affect SEO & Which One is Best? appeared first on Search Engine Journal. https://www.searchenginejournal.com/how-does-web-hosting-affect-seo-which-one-is-best/414955/?utm_source_all=sej-feed

Without regular updates, evergreen content slowly dies. Here's how to do a content refresh to keep it alive longer.The post Content Refreshing: 4 Steps to Keep Top-Performing Content Fresh appeared first on Search Engine Journal. https://www.searchenginejournal.com/content-refreshing-step-by-step/411051/?utm_source_all=sej-feed
![SMS Marketing: 9 Best Practices for 2021 [Webinar] via @sejournal, @hethr_campbell](https://www.cdn5.niftycent.com/d/D/y/R/q/o/9/sms-marketing-9-best-practices-for-2021-webinar-via-atsejournal-athethr-campbell.webp)
Join our next live webinar and learn everything you need to know about leveraging SMS marketing for local businesses.The post SMS Marketing: 9 Best Practices for 2021 [Webinar] appeared first on Search Engine Journal. https://www.searchenginejournal.com/sms-marketing-best-practices-2021-webinar-preview/415572/?utm_source_all=sej-feed

Learn what First Input Delay (FID) is, what causes it, and different solutions for improving this Core Web Vitals metrics.The post First Input Delay – A Simple Explanation appeared first on Search Engine Journal. https://www.searchenginejournal.com/core-web-vitals/first-input-delay/?utm_source_all=sej-feed

Learn how ecommerce sites of all sizes can swipe three of Amazon’s best traffic and conversion strategies.The post Drive Ecommerce Traffic & Conversions: 3 Secrets Amazon Doesn’t Want You To Know appeared first on Search Engine Journal. https://www.searchenginejournal.com/drive-ecommerce-traffic-conversions-3-secrets-amazon-doesnt-want-you-to-know/415680/?utm_source_all=sej-feed

Google redirects Structured Data Testing Tool to a landing page that seemingly favors Google's Rich Results tool over competing Schema.org Structured Data ValidatorThe post Google Replaces Structured Data Tool with Promotional Landing Page appeared first on Search Engine Journal. https://www.searchenginejournal.com/google-removes-structured-data-tool/415811/?utm_source_all=sej-feed