From the Wall Street Journalâbestselling author, âthe perfect roadmap for anyone looking to build their brandâ (Marie Forleo, #1 New York Timesâbestselling author of Everything Is Figureoutable). In Scott Millerâs newest Mess to Success guide, the FranklinCovey senior advisor reveals thirty career obstacles that you may encounter in your brand marketing, and how to transform them into company wide gains. In thirty chapters, Marketing Mess to Brand Success shares a careerâs worth of valuable lessons learned, such as âA Name is Not a Leadâ and âHire People Smarter Than You.â Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether youâre an entrepreneur starting a new company; a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market; or an aspiring marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter. Learn to: · Navigate a nebulous digital marketing environment · Maximize time and investments with sales marketing strategies · Build and model consistent brand standards · Become an expert in brand marketing and take your company to the next level âDonât worry about making marketing mistakesâworry about not learning from them, advises Miller, chief marketing officer at the management services company FranklinCovey, in this energetic guide.â âPublishers Weekly âScott Miller offers tangible insights and practical steps to make sure your product finds the right customer.â âDonald Miller, author of Building a StoryBrand
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