More people than ever are becoming entrepreneurs, but the perils of starting your own business are welldocumented. The Smart Entrepreneur teaches you how to avoid these pitfalls and make your business a success by following a series of practical and easytounderstand steps The Smart Entrepreneur uses a combination of both mainstream business experiences and stateoftheart academic research, distilled into an accessible reference book specifically targeted at those interested in business startups. Designed to appeal to everyone, from business students looking to commercialize a business idea to managers looking to inspire entrepreneurial thinking in their teams.
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