Principles and Practice of Marketing

With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.

Price history

▲8.96%
Dec 1, 2022
€70.26
▲5.2%
Jan 27, 2022
€64.49
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Jan 24, 2022
€61.30
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€61.83
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€61.85
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€61.48
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€61.45
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€61.14
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Dec 28, 2021
€60.59
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Dec 21, 2021
€59.87

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eBooks.com