Shopify ($SHOP) has been one of the most searched-for stocks on Zacks.com lately. So, you might want to look at some of the facts that could shape the stock's performance in the near term.

Shares of this cloud-based commerce company have returned +7.1% over the past month versus the Zacks S&P 500 composite's +4.3% change. The Zacks Internet - Services industry, to which Shopify belongs, has lost 0.6% over this period. Now the key question is: Where could the stock be headed in the near term?

While media releases or rumors about a substantial change in a company's business prospects usually make its stock 'trending' and lead to an immediate price change, there are always some fundamental facts that eventually dominate the buy-and-hold decision-making.

Earnings Estimate Revisions

Here at Zacks, I prioritize appraising the change in the projection of a company's future earnings over anything else. That's because I believe the present value of its future stream of earnings is what determines the fair value for its stock.

Analysis is essentially based on how sell-side analysts covering the stock are revising their earnings estimates to take the latest business trends into account. When earnings estimates for a company go up, the fair value for its stock goes up as well. And when a stock's fair value is higher than its current market price, investors tend to buy the stock, resulting in its price moving upward. Because of this, empirical studies indicate a strong correlation between trends in earnings estimate revisions and short-term stock price movements.

Shopify is expected to post earnings of $0.06 per share for the current quarter, representing a year-over-year change of +300%. Over the last 30 days, the Zacks Consensus Estimate has changed +6.6%.

For the current fiscal year, the consensus earnings estimate of $0.32 points to a change of +700% from the prior year. Over the last 30 days, this estimate has changed +13.6%.

For the next fiscal year, the consensus earnings estimate of $0.57 indicates a change of +79.6% from what Shopify is expected to report a year ago. Over the past month, the estimate has changed +4.1%.

Having a strong externally audited track record, my proprietary stock rating tool, the Zacks Rank, offers a more conclusive picture of a stock's price direction in the near term, since it effectively harnesses the power of earnings estimate revisions. Due to the size of the recent change in the consensus estimate, along with three other factors related to earnings estimates, Shopify is rated Zacks Rank #2 (Buy).

The chart below shows the evolution of the company's forward 12-month consensus EPS estimate:

12 Month EPS

Revenue Growth Forecast

While earnings growth is arguably the most superior indicator of a company's financial health, nothing happens as such if a business isn't able to grow its revenues. After all, it's nearly impossible for a company to increase its earnings for an extended period without increasing its revenues. So, it's important to know a company's potential revenue growth.

For Shopify, the consensus sales estimate for the current quarter of $1.62 billion indicates a year-over-year change of +25.1%. For the current and next fiscal years, $6.74 billion and $8 billion estimates indicate +20.4% and +18.7% changes, respectively.

Last Reported Results and Surprise History

Shopify reported revenues of $1.51 billion in the last reported quarter, representing a year-over-year change of +25.3%. EPS of $0.01 for the same period compares with $0.02 a year ago.

Compared to the Zacks Consensus Estimate of $1.44 billion, the reported revenues represent a surprise of +4.9%. The EPS surprise was +125%.

Over the last four quarters, Shopify surpassed consensus EPS estimates two times. The company topped consensus revenue estimates three times over this period.

Valuation

Without considering a stock's valuation, no investment decision can be efficient. In predicting a stock's future price performance, it's crucial to determine whether its current price correctly reflects the intrinsic value of the underlying business and the company's growth prospects.

Comparing the current value of a company's valuation multiples, such as its price-to-earnings (P/E), price-to-sales (P/S), and price-to-cash flow (P/CF), to its own historical values helps ascertain whether its stock is fairly valued, overvalued, or undervalued, whereas comparing the company relative to its peers on these parameters gives a good sense of how reasonable its stock price is.

The Zacks Value Style Score (part of the Zacks Style Scores system), which pays close attention to both traditional and unconventional valuation metrics to grade stocks from A to F (an An is better than a B; a B is better than a C; and so on), is pretty helpful in identifying whether a stock is overvalued, rightly valued, or temporarily undervalued.