It’s no secret that connections can open doors. Well, the same applies to romantic connections, and a new dating trend seems to be taking that advice and running with it.
“Throning” describes the practice of dating someone less for love and more for the social status they bring to the relationship. Think Kim Kardashian and Kanye West or Industry’s Yasmin and Henry: Throning is essentially about boosting one’s reputation through association.
According to the dating app Plenty of Fish, nearly 30% of singles admit to throning to climb the social hierarchy. While hypergamy, the practice of dating or marrying someone of a higher social status than oneself, has shaped relationships for centuries, throning is not just about net worth but about leveraging a partner’s network and influence in today’s branding-obsessed world.
Per se, there’s nothing wrong with wanting to expand your social circles through your romantic connections (after all, the idea of dating for love is a relatively new concept in the grand scheme of history). But issues arise in modern dating when the motivation to date someone is driven solely by social aspirations, rather than romantic interest or attraction. A study in Science Advances found that dating app users aim for matches about 25% “more desirable” than themselves, a modern spin on the age-old ambition to “date up.” Perhaps that plays a part in why nearly half of all online daters and more than half of female daters say their experiences have been negative on the apps, according to Pew research .
In today’s social media driven world it is easier than ever to gauge someone’s social standing through their posts and follower counts. Clout, in this context, has become the new currency, with “clout chaser” used to describe those seeking fame by association. In a world where followers are status symbols, relationships are another avenue for self-branding.
Accedi per aggiungere un commento
Altri post in questo gruppo
Remember when Netflix cost $9 per month and The New York Times website was free? Well, the days of online media feeling like a bargain are long gone. Today, it’s become a costly
Welcome to the world of social media mind control. By amplifying free speech with fake speech, you can numb the brain into believing just about anything. Surrender your blissful ignorance and swall
Few periods in modern history have been as unsettled and uncertain as the one that we are living through now. The established geopolitical order is facing its greatest challenges in dec
Substack and Patreon are vying to become creators’ primary revenue stream.
For most influencers, payouts from platforms like Meta or Google aren’t enough to build a sustainable career. R
The European Commission is coming for “SkinnyTok.”
EU regulators are investigating a recent wave of social media videos that promote extreme thinness and “tough-love” weight loss advice,
