The Hawk Tuah girl remains radio silent after her crypto controversy

Has anyone checked in on Hawk Tuah girl? 

“When are we getting a new Talk Tuah episode? We’re starving for more Talk Tuah,” one X user posted yesterday. “Where is hawk tuah girl. Is she safe. Is she alright,” wrote another. 

Hailey Welch, better known as the “hawk tuah” girl, has been radio silent online since the end of 2024. That was when her cryptocurrency bombed, leaving her with a lawsuit and a lot of angry fans. Welch’s last post on Instagram, where she has 2.6 million followers, was five weeks ago, her last X post was December 20, and the last episode of the Talk Tuah Podcast aired December 3. Ironically enough, it was titled How To Avoid Getting Cancelled. 

Welch shot to viral fame when she was interviewed by TimmandDeeTV in Nashville, Tennessee, last year, and responded to one of their questions with the now iconic “hawk tuah” catchphrase. The 22-year-old then parlayed her 15 minutes of fame into a business empire, launching her own merchandise, a successful podcast, and a Gen Z targeted dating app called Pookie Tools. She was everywhere. Then she got involved with cryptocurrency.

In early December, Welch announced she would be releasing her own cryptocurrency memecoin called $HAWK, telling Fortune that the effort wasn’t “just a cash grab”. $HAWK token was publicized heavily and quickly rose to a $490 million market cap when launched on December 4. It tanked just as quickly, and its value plunged $440 million in just 20 minutes. 

Due to how quickly the Hawk Tuah memecoin plummeted in value, some investors claimed Haliey Welch carried out a rug pull (wherein the creator will hype and pump a new token through social media and just when it reaches an all time high in value they’ll abandon the project, with all the investors’ funds).

“This is one of the most miserable, horrible launches I’ve ever seen in my life. I’ve been tracing it on chain for a while. You guys generated over $1M in fees while y’all fans got rug-pulled,” said YouTube investigator CoffeeZilla. “This is the worst tokenomics I’ve ever seen and it is a scam.” Last month, Newsweek reported that investors have filed a lawsuit against the people behind the project. 

Welch’s last post addressing the controversy, posted December 20, said: “I take this situation extremely seriously and want to address my fans, the investors who have been affected and the broader community.”

She continued, “I am fully co-operating with and am committed to assisting the legal team representing the individuals impacted, as well as to help uncover the truth, hold the responsible parties accountable and resolve this matter.” Underneath the post, one X user wrote, “Talk tuah lawyer.” 

https://www.fastcompany.com/91270833/the-hawk-tuah-girl-remains-radio-silent-after-her-crypto-controversy?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss