It used to be that if you asked a classroom of kids what they want to be when they grow up, you’d get answers like “firefighter” and “astronaut.” These days, Gen Alpha dreams of becoming content creators.
A survey of 910 U.S. Gen Alpha kids (ages 12 to 15) by social commerce platform Whop found that nearly a third want to be YouTubers, while one in five aspire to become TikTok creators. Content creation isn’t their only ambition—19.1% also expressed interest in becoming mobile app or video-game developers.
While the “iPad kid” generation is learning plenty from screen time, many feel their schools aren’t keeping up with the rise of digital careers. More than half of Gen Alpha say they feel unprepared by their education when it comes to building a personal brand and online presence—key components of a successful online career.
“Everyone wants to be a content creator, especially kids who have grown up online. They can see the opportunities that exist to make money, find a community, and build a following,” says Cameron Zoub, Whop cofounder and chief growth officer. “[For] a 15-year-old today, if you have a laptop, there’s a million ways to make money on the internet.”
Long gone are the days of lemonade stands and car washes. Gen Alpha sees real earning potential in streaming video games, selling products online, reviewing brands, securing sponsorships, and even competing in esports tournaments.
Entrepreneurship is also on the rise. More than one in six Gen Alpha kids aspire to start their own business, with many already earning hundreds of dollars annually, despite being too young for traditional jobs. Brands are taking notice too: Nearly a quarter of Gen Alpha report that either they or someone they know has been approached for a sponsorship deal. With mid-tier YouTubers charging $5,000 to $10,000 per brand partnership, that’s some serious pocket change.
Accedi per aggiungere un commento
Altri post in questo gruppo
While Tesla’s stock has seen a sharp decline in recent weeks, Elon Musk has quietly been working to expand his influence in a different area of tech: AI supercomputing. Recent reports have reveale
A New York-based AI startup called Hebbia says it’s developed techniques that let AI answer questions about massive amounts of data without merely regur
Have you ever wanted to sign up for an online service but you didn’t want to provide your real email address as part of the process?
There’s a good chance your email address has
Did everyone get the Microsoft 365 rate-hike notice? The personal plan is going from $70 a year to $100 a year.
Few apps are as inextricably linked to the iPhone as Apple’s Messages. Introduced with the original iPhone almost 18 years ago, the app (then called “Text”) has become the primar
Elon Musk said on Friday that his xAI has acquired X, the social media app formerly known as Twitter, in an all-stock transaction for $45 billion, including $12 billion in debt.
“x
There’s a reason Haliey Welch seemingly vanished from the internet overnight: S
