Fast company - tech

The Apple Watch faces a wearables wake-up call

Apple Watch sales are enduring a years-long backslide.

While Apple first launched its watch in 2015, sales didn’t spike until the pandemic, when consumers were highly focused on their health. But competitors quickly caught up, with fitness-focused companies like Garmin integrating more smart technology. Meanwhile, Apple stumbled in adding compelling new features—getting into some legal spats along the way.

For the past three years, Apple Watch sales have declined year-ove

For Gen Z, viral videos are the new primetime

Gen Z isn’t just watching creators—they’re choosing them over traditional TV and movies.

That’s the big takeaway from Deloitte’s 19th annual Digital Media Trends survey. The report finds that 56% of Gen Z and 43% of millennials find social media content more relevant than traditional entertainment options, and about half feel a stronger personal connec

Simon & Schuster wants to be your favorite content creator

If you were given $100 and five minutes in a bookstore, which titles would you pick? That’s the premise of Simon & Schuster’s upcoming web series, Bookstore Blitz—the publisher’s latest internet-inspired effort to market its authors.

And Bookstore Blitz is just the beginning. In a recent interview with The Cut’s Cat Zhang, the f

Supreme Court upholds Biden’s ghost gun rule requiring serial numbers and background checks

The Supreme Court on Wednesday upheld a Biden administration regulation on the nearly impossible-to-trace weapons called ghost guns, clearing the way for continued serial numbers, background checks and age verification requirements

‘No one I know would’ve been this reckless’: Ex-officials slam Trump team’s use of Signal for war planning

Current and former government technologists reacted with shock and disbelief to reports that top Trump Administration officials used the consumer messaging app Signal to discuss and plan bombing strikes against Yemen-based Houthis.

The

The ‘living globe’ that can help drones fly without GPS

Before the advent of GPS, especially at sea, navigation meant finding your position by looking up at the stars. Today, when the Global Positioning System isn’t working—or gets jammed by electronic warfare—drones are learning to do something similar, orienting themselves by looking down at the Earth instead.

This concept underpins a growing wave of efforts to use cameras, sensors, and AI to keep drones “aware” of their surroundings, allowing them to complete their missions or

Will AI-generated anime reshape storytelling—or replace it?

After artificial intelligence made waves in content creation across Instagram Reels, YouTube Shorts, and digital advertising (such as Puma’s recent AI-powered campaign), the technology is now stepping into the world of animation. Traditionally a craft requiring meticulous storytelling, careful planning, frame-by-frame adjustments, and long rendering ti

‘Signalgate’ has turned a string of patriotic emoji into a meme that will live in infamy

A recent group chat between high-ranking Trump officials may not exactly have been secure, but its place in internet culture certainly is.

The fiasco known as Signalgate introduced what may already be the most infamous group chat in American history, inspiring a flood of memes across all social media realms and unveiling a string of patriotic emoji that now holds

TikTok is facing a rare meme drought. Inside the Great Meme Depression of 2025

People with a healthy limit on their screen time probably haven’t noticed—but there’s been a meme shortage this March. On TikTok, some have declared a full-blown “Meme Drought,” dubbing it the “Great Meme Depression of 2025.”

The panic began on March 10, when user @goofangel


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