
What is deep link ratio, and can it affect your organic search rankings in Google? See what the experts say.The post Deep Link Ratio: Is It A Google Ranking Factor? appeared first on Search Engine Journal. https://www.searchenginejournal.com/ranking-factors/deep-link-ratio/

Is co-citation actually used by Google as a factor in its search ranking algorithm? Let's have a look at why some believe it is.The post Is Co-Citation A Google Ranking Factor? appeared first on Search Engine Journal. https://www.searchenginejournal.com/ranking-factors/cocitation/

With one billion monthly active users, TikTok is in the upper echelon of social media apps. Not sure why it's so popular? Here's some data.The post Why Is TikTok So Popular? appeared first on Search Engine Journal. https://www.searchenginejournal.com/why-is-tiktok-so-popular/424603/

Over 300,000 installations of 17 WordPress plugins published by Catch Themes LLC were discovered to have vulnerabilitiesThe post 300,00+ Installations of Catch Themes WordPress Plugins Vulnerable appeared first on Search Engine Journal. https://www.searchenginejournal.com/wordpress-plugins-vulnerabilities/424594/

Snapchat is more than a social network. It's a keyword discovery engine! Learn about this unique platform to get more from its customer-engaging features.The post How to Use Snapchat In Your Marketing Campaigns [Podcast] appeared first on Search Engine Journal. https://www.searchenginejournal.com/how-to-use-snapchat-in-your-marketing-campaigns-podcast/424574/
Is your YouTube viewership down? You're not alone. It's normal for watch patterns to change around this time of year. The company explains why.The post Did YouTube Change Its Algorithm? No, It’s Seasonal Decline appeared first on Search Engine Journal. https://www.searchenginejournal.com/did-youtube-change-its-algorithm/424581/

See what's new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout.The post Facebook Ads Updates: Conversions API Gateway & AEM for iOS14 Users appeared first on Search Engine Journal. https://www.searchenginejournal.com/facebook-ads-measurement-updates/424483/

Using keyword segmentation to see pages may rank well gives insight that can guide you in where to invest your SEO and content resources.The post Keyword Segmentation: Find Which Product Categories Rank Best appeared first on Search Engine Journal. https://www.searchenginejournal.com/keyword-segmentation/422603/

Building an effective B2B lead generation campaign isn't easy, but it's worth getting right. Here's how to set yours up in 8 proven steps.The post Multi-Channel B2B Lead Generation: 8 Steps to Success appeared first on Search Engine Journal. https://www.searchenginejournal.com/multi-channel-b2b-lead-gen/419046/

Content marketing is a lot like baking. Check out these ingredients you need to make your strategy a success.The post 10 Ingredients For A Successful Content Marketing Mix appeared first on Search Engine Journal. https://www.searchenginejournal.com/content-marketing-ingredients/422732/