Search Engine Land

Plus, we’re looking for speakers for SMX Create

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/hRRGB3u5bfw/is-google-moving-toward-being-search-marketings-point-of-singularity-thursdays-daily-brief-346009

Light mode shows a black ad label on a white background but on dark mode, it shows a gray ad label on a black background.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/hypUO4508BQ/google-search-dark-theme-mode-expands-but-search-ads-are-hard-to-distinguish-346016

Lead form extensions are available for Google advertisers in Search, Video, and Discovery.

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http://feeds.searchengineland.com/~r/searchengineland/~3/CbZZOCcIhaI/in-serp-lead-forms-convert-google-ads-users-without-a-click-through-346000

Plus, Microsoft is replacing CPC with eCPC by the end of April.

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http://feeds.searchengineland.com/~r/searchengineland/~3/C16fwcye4yA/345970-345970

We’re looking for a few skilled search marketers who specialize in content and creative.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/NtUuAz-pRv8/pitch-to-speak-at-smx-create-345968

After several months of testing, Google has officially launched this new label that shows how many years your business has been in operation.

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http://feeds.searchengineland.com/~r/searchengineland/~3/FpIa_Abwd8k/google-officially-displays-years-in-business-in-local-pack-345986

Google Search Console’s Coverage reporting only allows one thousand row exports, which limits the ability to see pattens on larger-scale sites.

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http://feeds.searchengineland.com/~r/searchengineland/~3/ftx6lovMNBw/quest-for-more-coverage-making-a-case-for-larger-exports-from-google-search-consoles-coverage-reporting-345937

Plus, Google News and Discover penalties

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http://feeds.searchengineland.com/~r/searchengineland/~3/kXFoChc_w64/google-hiding-addresses-in-local-pack-and-should-you-write-meta-descriptions-tuesdays-daily-brief-345921

What advertisers are gaining and losing under the new treatment, and what they can do to prepare for the rollout.

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http://feeds.searchengineland.com/~r/searchengineland/~3/p9alopchITk/googles-updated-phrase-match-simplifies-keywords-and-worries-advertisers-345930

Microsoft Advertising says eCPC increases conversions while lowering CPA. while some advertisers worry about loss of control.

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http://feeds.searchengineland.com/~r/searchengineland/~3/FH0A8lrBG-Q/microsoft-ads-to-replace-manual-cpc-with-enhanced-cpc-by-end-of-april-345917