UX Design

Analyzing the user experience of Flo.

A case study of B2B Saas emails, tailored landing pages and activation prowess

How to keep UX maturity when discussing something that you stand for, and not slam the door after another useless meeting.

Defining Goals, Problems, and Solutions help interviewers evaluate your portfolio in favorable terms

How to embrace change and integration of AI as a new technology without cutting on user experience quality and improving the way we deliver

With the continued hardships I know I’d encounter, especially as a mother, remaining in tech is too financially and emotionally risky.

Let’s see how type designers reinvent Futura over a century.