If you’re a PPC advertiser, chances are your company is pouring money down the drain bidding on brand terms.
The post Stop wasting your search budget appeared first on Search Engine Land.
https://searchengineland.com/stop-wasting-your-search-budget-395746
Despite lingering layoffs and restructuring costs, things are looking up for Meta.
The post Meta’s ad revenue is up 4.3% in Q1 appeared first on Search Engine Land.
https://searchengineland.com/metas-ad-revenue-is-up-4-3-in-q1-397752
TikTok subscribers will be notified of the new beta program via email.
The post TikTok Shop launches in Beta appeared first on Search Engine Land.
https://searchengineland.com/tiktok-shop-launches-in-beta-397551
In this webinar, experts from Meta, Playbook Media and Pecan discuss how AI is changing marketing.
The post From clicks to conversions: Drive performance with marketing AI appeared first on Search Engine Land.
https://searchengineland.com/from-clicks-to-conversions-drive-performance-with-marketing-
Though Google has not yet released a statement, the new badges are likely in testing phase.
The post Google Ads is testing a gold verification badge appeared first on Search Engine Land.
https://searchengineland.com/google-ads-is-testing-a-gold-verification-badge-397357
The fix is rolling out and while it does fix a number of inappropriate site names, it does not resolve all the reported issues.
The post Google updates site names in search results after numerous complaints appeared first on Search Engine Land.
Focus on the local SEO hierarchy of needs, and get the right foundations in place for a chance to compete in the SERPs. Here's how.
The post The SEO hierarchy of needs for local businesses on a budget appeared first on Search Engine Land.
https://searchengineland.com/local-seo-hierarchy-needs-396019
Here's how PPC managers can embrace root cause analysis to mitigate performance issues and get things back on track.
The post How to uncover the root cause of PPC performance changes appeared first on Search Engine Land.
Plus, some are now noting more return and shipping details in the Google search results.
The post Google now supports 25 more countries with new return policy structured data appeared first on Search Engine Land.
https://searchengineland.com/google-now-supports-25-more-countries-with-
Boost your SEO strategy with this guide to outsourcing link building for better website visibility.
The post How to outsource link building: Benefits and tips to follow appeared first on Search Engine Land.
https://searchengineland.com/how-to-outsource-link-building-benefits-and-tips-to-follow-395927