Search Engine Land

Google is testing ways to allow Android apps to track you, but not really

The beta is the culmination of several years of work aimed at overhauling the online industry and making it more difficult for companies to exploit users' data.

The post Google is testing ways to allow Android apps to track you, but not really appeared first on Search Engine Land.

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Understanding the key differences between the top video game ad networks and exchanges

The two distinct platforms allow publishers to monetize their game content and enable advertisers to reach their desired target audience.

The post Understanding the key differences between the top video game ad networks and exchanges appeared first on Search Engine Land.

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New Bing is mind-blowingly fast and better than I expected

Indexing of new content on Microsoft’s new AI-powered Bing is fast, very fast. Here are some early thoughts on its indexing speed.

The post New Bing is mind-blowingly fast and better than I expected appeared first on Search Engine Land.

https://searchengineland.com/new-bing-mind-blowingly-fast-better-than-expec

Local search in 2023: Key trends and tactics for marketers

Learn the trends and factors impacting the local ecosystem and ways brands can deliver an engaging experience for local customers.

The post Local search in 2023: Key trends and tactics for marketers appeared first on Search Engine Land.

https://searchengineland.com/local-search-key-trends-tactics-393102

How to create an effective Facebook advertising campaign in 2023

Learn what changes affect marketers in the Facebook ads platform, how to set up a winning campaign, and tips for testing your ads.

The post How to create an effective Facebook advertising campaign in 2023 appeared first on Search Engine Land.

https://searchengineland.com/create-effective-facebook-advertising-campa

Prepare for an unpredictable economy with email marketing by Bloomreach

Don’t let your brand suffer because of the economic pressures ahead. Use first-party data to fuel your email personalization strategy.

The post Prepare for an unpredictable economy with email marketing appeared first on Search Engine Land.

https://searchengineland.com/prepare-for-an-unpredictable-econom

This day in search marketing history: February 15

Google explains how to hire an SEO, plus: mass search ad disapprovals, Marin IPO, Google blurs paid and unpaid results (again) and more.

The post This day in search marketing history: February 15 appeared first on Search Engine Land.

https://searchengineland.com/search-marketing-history-february-15-393062


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