Google penalizes a link network, plus: paid search spending, Google warns about article directories, Yelp ratings in Google AdWords and more.
The post This day in search marketing history: January 29 appeared first on Search Engine Land.
https://searchengineland.com/search-marketing-history-january-29-392336
Featured snippets introduced, plus: Hamlet Batista passes away, Google buys DeepMind, Google ad labeling and more.
The post This day in search marketing history: January 28 appeared first on Search Engine Land.
https://searchengineland.com/search-marketing-history-january-28-392325
SEOs have already started analyzing Yandex's search ranking factors, which include PageRank and several other link-related factors
The post Yandex ‘leak’ reveals 1,922 search ranking factors appeared first on Search Engine Land.
https://searchengineland.com/yandex-search-ranking-factors-leak-392323
LinkedIn Ads launches, plus: holiday retail insights, crappy results, Google Panda 3.2, sitemap testing, DuckDuckGo and more.
The post This day in search marketing history: January 26 appeared first on Search Engine Land.
https://searchengineland.com/search-marketing-history-january-26-392201
US-based dealerships can now add all their inventory to their local business profile in Google.
The post Google rolling out cars for sale in Google Business Profiles appeared first on Search Engine Land.
https://searchengineland.com/google-rolling-out-cars-for-sale-in-google-business-profiles-392234
While B2B is not broadly impacted by the move to PMax, it's best to learn the ins and outs before Google takes away other campaign options.
The post Performance Max for B2B: 4 best practices appeared first on Search Engine Land.
https://searchengineland.com/performance-max-b2b-best-practices-392158
Learn how this AI-powered chatbot works, who's behind the technology, and what it can – and can't – do for search marketers.
The post What is ChatGPT and why SEOs should care appeared first on Search Engine Land.
https://searchengineland.com/what-is-chatgpt-and-why-seos-should-care-392165
Search Keyword Ads are a new Conversion campaign objective in the Twitter Ads interface.
The post Twitter has launched a Search Keyword Ads beta test to all advertisers appeared first on Search Engine Land.
https://searchengineland.com/twitter-has-launched-a-search-keyword-ads-beta-test-to-
Google AdWords API launches, plus: PAA vs. featured snippets, Google hiring an SEO, Expanded Text Ads findings and more.
The post This day in search marketing history: January 27 appeared first on Search Engine Land.
https://searchengineland.com/search-marketing-history-january-27-392282
Our search campaigns should focus on overall visibility on the web rather than only giving importance to traditional search engine results.
The post Moving on from search engine optimization to search optimization appeared first on Search Engine Land.
https://searchengineland.com/from-seo-to-search-optimization-392253