Search Engine Land

Microsoft Advertising brings cash back incentives to ads

The company announced several inventive new features during its Elevate 2022 event.

Please visit Search Engine Land for the full article.

https://searchengineland.com/microsoft-advertising-brings-cash-back-incentives-to-ads-383898

How to optimize account structure in an era of automation

Learn how you can maximize the positive impacts of automation while maintaining the necessary level of autonomy.

Please visit Search Engine Land for the full article.

https://searchengineland.com/optimizing-account-structure-automation-383883

LinkedIn is rolling out a new website link feature

LinkedIn now lets you add a website link that will appear at the top of your profile. And you can customize the link text.

Please visit Search Engine Land for the full article.

https://searchengineland.com/linkedin-add-website-link-feature-383894

Bingbot user-agent change coming in the Fall of 2022

Bing will stop using the historical user-agent and transition fully to the new user-agents.

Please visit Search Engine Land for the full article.

https://searchengineland.com/bingbot-user-agent-change-coming-in-the-fall-of-2022-383887

Google lets users limit three more types of ads on YouTube, GDN

Users can opt-in if they want to see fewer YouTube and Google Display ads for pregnancy, parenting, dating and weight loss.

Please visit Search Engine Land for the full article.

https://searchengineland.com/limit-youtube-google-display-ads-383875

Baseline analysis for your SEO strategy

Having a proper benchmark of where your SEO campaign started will help you evaluate your progress. Here’s how to find the data you need.

Please visit Search Engine Land for the full article.

https://searchengineland.com/baseline-analysis-seo-strategy-383860

Google Ads API v10.1 is now available

v10.1 brings support for discover campaigns, campaign groups, local service campaigns and more.

Please visit Search Engine Land for the full article.

https://searchengineland.com/google-ads-api-v10-1-is-now-available-383877

Google, Microsoft report strong search ad revenue growth

Alphabet and Microsoft released earnings last night. Here are the key stats and takeaways for marketers.

Please visit Search Engine Land for the full article.

https://searchengineland.com/alphabet-q1-microsoft-q3-earnings-search-advertising-383869

How the Google Ads extensions upgrade may impact your accounts

All Google Ads accounts are being migrated to upgraded extensions. Here’s a guide to what’s new and what’s going away.

Please visit Search Engine Land for the full article.

https://searchengineland.com/google-ads-extensions-upgrade-impact-383851


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