Search Engine Land

Microsoft Advertising updates reporting dashboard with recent reports, real-time previews and more

The new reporting dashboard is aimed at streamlining workflows by making reports easier to customize and access.

Please visit Search Engine Land for the full article.

https://sengineland.wpengine.com/microsoft-advertising-reporting-dashboard-recent-reports-real-time-previews-382878

Merchant Center can now be linked to  Google Analytics 4

You can now see your conversions from free product listings by connecting your Merchant Center and Google Analytics property.

Please visit Search Engine Land for the full article.

https://sengineland.wpengine.com/merchant-center-can-now-be-linked-to-google-analytics-4-382902

Instagram product tags rolling out to all U.S. users

Product tagging will make it easy for people to discover and buy your products via Instagram Shopping.

Please visit Search Engine Land for the full article.

https://sengineland.wpengine.com/instagram-product-tags-us-382929

Google Search Console to show event rich results errors for missing locations

You may see an increase in rich results report errors for event schema in Search Console as a result of this change.

Please visit Search Engine Land for the full article.

https://sengineland.wpengine.com/google-search-console-to-show-event-rich-results-errors-for-missing-locations-382961

MarTech is ONLINE in just 1 week – grab your free pass now

Don’t miss your opportunity to attend MarTech, online, March 29-30!

Please visit Search Engine Land for the full article.

https://sengineland.wpengine.com/the-martech-conference-382551

3 ways marketers can connect with Gen Z consumers

Gen Z is unlike any other generational group. At SMX Next, Purna Virji shows how marketers can connect with this growing cohort.

Please visit Search Engine Land for the full article.

https://sengineland.wpengine.com/3-ways-marketers-can-connect-with-gen-z-consumers-382885

Meta rebrands automated ad products, shopping campaigns coming soon

Meta is consolidating its products into the Meta Advantage suite, which allows advertisers to automate part of a – or an entire – campaign.

Please visit Search Engine Land for the full article.

https://sengineland.wpengine.com/meta-advantage-suite-383020

Google releases March 2022 product reviews update with additional ranking criteria

The new product reviews update looks for in-depth analysis, actual product use, unique information and comparable product coverage.

Please visit Search Engine Land for the full article.

https://sengineland.wpengine.com/google-releases-march-2022-product-reviews-update-with-additional-ranking-criteria-382995

Google claims it reduced irrelevant search results by over 50% in seven years

Also, Google said they saw an 60% increase in natural language queries by searchers.

Please visit Search Engine Land for the full article.

https://sengineland.wpengine.com/google-claims-it-reduced-irrelevant-search-results-by-over-50-in-seven-years-383049

PPC salaries: How much in-house and agency search marketers make in 2022

This data will help give you some bargaining power, whether you’re negotiating salary for a new role or seeking a raise from your employer.

Please visit Search Engine Land for the full article.

https://sengineland.wpengine.com/ppc-salary-survey-in-house-agency-2022-383078


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