Search Engine Land

Those merchants who provide an excellent customer experience will see a boost in rankings and other visibility improvements in the Google Shopping tab.

Please visit Search Engine Land for the full article.

https://searchengineland.com/new-google-shopping-experience-scorecard-380752

While opting in doesn’t increase your budgets, advertisers should opt out if they don’t want recommendations to apply automatically.

Please visit Search Engine Land for the full article.

https://searchengineland.com/microsoft-auto-apply-recommendations-available-and-opted-in-by-default-380705

As expected, Google is now rolling out the desktop version of the page experience update, this update should be fully rolled by the end of March 2022.

Please visit Search Engine Land for the full article.

https://searchengineland.com/google-page-experience-update-for-desktop-now-rolling-out-380548

A recent document Google sent to the U.S. Copyright Office shows just how much being hit by the Pirate Update can sting.

Please visit Search Engine Land for the full article.

https://searchengineland.com/googles-pirate-update-leads-to-89-drop-in-search-traffic-380699

Advertisers in sensitive verticals will remain opted out of this change for existing campaigns.

Please visit Search Engine Land for the full article.

https://searchengineland.com/microsoft-advertising-dynamic-descriptions-for-dsas-become-default-380613

Learn what type of content Google considers to be YMYL and where to focus your SEO efforts to improve E-A-T for those pages.

Please visit Search Engine Land for the full article.

https://searchengineland.com/google-ymyl-eat-seo-380569

Core web vitals are important, but they’re just one part of page experience. At SMX Next, Diane Kulseth showed how marketers can optimize for all of these signals.

Please visit Search Engine Land for the full article.

https://searchengineland.com/how-core-web-vitals-and-page-experience-are-different-380584

Short titles differ from the existing title attribute in that they’re intended to show in “browsy experiences,” like Discovery campaigns and Shopping ads.

Please visit Search Engine Land for the full article.

https://searchengineland.com/google-merchant-center-adds-short-title-option-for-smaller-ad-placements-380599

If you find yourself going with the flow or doing a lot of hoping for your career, here’s how to start taking charge today.

Please visit Search Engine Land for the full article.

https://searchengineland.com/digital-marketing-career-path-380417

Service Page owners can now show the organization they work for and include media from their portfolio.

Please visit Search Engine Land for the full article.

https://searchengineland.com/linkedins-service-pages-adds-features-to-showcase-credibility-380552