Pausing your campaigns may save some budget in the short term, but it’s likely to cost you more over the long haul.
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In its early tests, advertisers were able to avoid appearing next to exclusion categories 94-99% of the time.
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For starters, we’ve seen a big drop in traffic to AMP pages, suggesting that the inclusion of non-AMP pages in Top Stories is taking a toll.
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https://searchengineland.com/why-were-turning-off-amp-pages-at-search-engine-land-376228
SEOs have a few opinions on the timing of this update.
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Save the date — Tuesday, December 14 — and join us online for this free, one-day intensive!
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https://searchengineland.com/grab-your-free-pass-now-for-smx-build-seo-for-developers-376169
The e-commerce platform cites the change “as a result of Visa’s continued high cost of payments.”
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The new features may help all advertisers, but the benefits will likely be greater for SMBs working on tighter resources.
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This is a new requirement for your logo structured data and if logo does not render well on white backgrounds, it may not qualify for inclusion in search.
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With social media referrals to AMP pages cut down by the change, the reasons for supporting AMP are getting fewer.
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Have you recently seen Google translate your snippets, here is how to control it.
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