Search Engine Land

Google changes Core Web Vitals metrics; How to use lab and field data for optimization

Field data, considered towards rankings, will vary depending on real-world user device power, screen size, and network connectivity. Lab data has default values for these and, (except in the case of Page Speed Insights), can be calibrated by developers to simulate all manner of conditions.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/pW2ebskPekI/google-changes-core-web-vitals-metrics-how-to-use-lab-and-field-data-for-opti

Join us next week for actionable search marketing tactics

Attending SMX Advanced has never been easier or more affordable (and it never will be again). What are you waiting for?

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http://feeds.searchengineland.com/~r/searchengineland/~3/DQ4JlY8Ksc8/join-us-next-week-for-actionable-search-marketing-tactics-349310

Google vows to adjust global ad technology after settlement with French Competition Authority

The decision and Google’s response means it will be easier for publishers to use Google’s ad tech tools and learn from the data.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/Zb_ulVjwDKY/google-vows-to-adjust-global-ad-technology-after-settlement-with-french-competition-authority-349308

Google announces its own version of App Tracking Transparency

When users opt out, advertisers “will receive a string of zeros in place of the identifier.”

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/OU6230PK0Dk/google-announces-its-own-version-of-app-tracking-transparency-349272

Moz acquired by iContact, subsidiary of J2 Global

We hope this leads to continued innovation and improvements in the popular SEO toolset.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/X4gNw0O3vqQ/moz-acquired-by-icontact-subsidiary-of-j2-global-349273


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