Search Engine Land

Google Search algorithm watching; Friday’s daily brief

Make sure not to miss the new more visual changes in Microsoft Bing Search, the new Google My Business reports and the Google Ads mobile app notifications.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/AxOiIVKhg-s/google-search-algorithm-watching-fridays-daily-brief-346694

Google Ads mobile app adds custom and performance insights notifications

The updates can help advertisers keep tabs on the metrics that are important to them and notify them of significant performance changes.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/hc_yDpCvdXw/google-ads-mobile-app-adds-custom-and-performance-insights-notifications-346661

Microsoft Bing updates search results interface to make it more visually immersive

Microsoft Bing updates recipe results, similar looking items, expandable carousels, infographic panels and local answers design.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/4Iml_ydsPZA/microsoft-bing-updates-search-results-interface-to-make-it-more-visually-immersive-346665

Google My Business people who viewed your business report

You can now see device and platform breakdown in your Google My Business performance reports.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/Z0HwS_AH8yY/google-my-business-people-who-viewed-your-business-report-346632

How Gootkit trojan distributes ransomware via Google SERPs

Unknowing developers that search forums for script help can fall victim to Gootkit trojan and ransomware attacks

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/kkBp1n9AFHA/how-gootkit-trojan-distributes-ransomware-via-google-serps-346550

Google will not build or use alternate identifiers to track users across the web

Google reiterated that its products will use Federated Learning of Cohorts to enable advertisers to target audiences.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/J_wIwkV_4Fo/google-will-not-build-or-use-alternate-identifiers-to-track-users-across-the-web-346609

Maryland’s ad tax is here, and advertisers should look to their European counterparts for how to deal with it

Last year, Google passed digital service taxes onto advertisers in the UK, Turkey and Austria, and it’s likely to do the same in the U.S. as well.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/F5FaIOqlyUM/marylands-ad-tax-is-here-and-advertisers-should-look-to-their-european-counterparts-for-how-to-deal-with-it-346569


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