Meet Hydrogen: A React Framework For Dynamic, Contextual And Personalized E-Commerce

A great commerce experience cannot be distilled to a single number. It’s not a Lighthouse score, or a set of Core Web Vitals figures, although both are important inputs. A great commerce experience is a trilemma that carefully balances competing needs of delivering a great customer experience, dynamic storefront capabilities, and long-term business — conversion, retention, re-engagement — objectives. https://smashingmagazine.com/2021/11/hydrogen-react-framework-dynamic-contextual-per

The Value Of Concept Testing As Part Of Product Design

Concept testing ideas before moving into a detailed design is good UX practice. In this article, Victor Yocco presents details on how and when to engage in concept testing, as well as case studies providing details on the insights gained in two very different settings. https://smashingmagazine.com/2021/11/concept-testing-part-of-product-design/

Smashing Podcast Episode 43 With Matthew Phillips: What Is Astro?

In this episode, we’re talking about Astro. Will this modern static site builder launch you into the stratosphere? Drew McLellan talks to developer Matthew Phillips to find out. https://smashingmagazine.com/2021/11/smashing-podcast-episode-43/

GraphQL On The Front-End (React And Apollo)

Within the last decade, technologies like GraphQL have changed how we build web apps and how they communicate with each other. GraphQL provides certain benefits over REST APIs — let’s find out what they are. https://smashingmagazine.com/2021/11/graphql-frontend-react-apollo/

A Deep Dive Into Serverless UI With TypeScript

Serverless UI is simply a free, open-source command-line utility for quickly building and deploying serverless applications on the AWS platform. In this article, we will learn and cover everything needed on using Serverless UI to deploy our projects or serverless applications to cloud services providers. https://smashingmagazine.com/2021/11/deep-dive-into-serverless-ui-typescript/

Creating A Magento PWA: Customizing Themes vs. Coding From Scratch

This article sheds the spotlight on Magento PWAs and explains why business owners are getting them (often instead of native applications). Alex Husar introduces ways of how progressive web applications can be developed on Magento, as well as go over the major pros and cons of each development path. https://smashingmagazine.com/2021/11/magento-pwa-customizing-themes-coding/

A Splash Of Color For Misty Days (November 2021 Desktop Wallpapers Edition)

November is just around the corner, and with it, a new collection of desktop wallpapers to celebrate the beginning of the month. Designed by creatives from all across the globe, they come in versions with and without a calendar. Let’s make November colorful! https://smashingmagazine.com/2021/10/desktop-wallpaper-calendars-november-2021/

50 Resources And Tools To Turbocharge Your Copywriting Skills

Stop wasting time and effort writing copy that falls flat. Raise your copywriting game and boost your powers of persuasion with these rich and informative online resources. https://smashingmagazine.com/2021/10/resources-tools-turbocharge-copywriting-skills/

How To Build An Amazon Product Scraper With Node.js

The wealth of data that Amazon holds can make a huge difference when you’re designing a product or hunting for a bargain. But, how can a developer get that data? Simple, by using a web scraper. Here’s how to build your data extraction bot with Node.js. https://smashingmagazine.com/2021/10/building-amazon-product-scraper-nodejs/

Eye-Tracking In Mobile UX Research

Eye-tracking, a method that measures where people are looking and for how long they are looking, became more accessible to UX research thanks to technology. It allows researchers to see through the users’ eyes and get insights about visual attention. This article will explore the latest trends in the eye-tracking market and how the methodology can be included in the UX researcher's toolbox. https://smashingmagazine.com/2021/10/eye-tracking-mobile-ux-research/


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