TikTok’s unmatched algorithm and incomparable reach make the platform a no-brainer for founders and entrepreneurs. The only question is: how best to approach it, from a content strategy and creation perspective? Consider what Professor Scott Galloway said in a recent episode of Pivot: “We’ve gotta stop thinking of TikTok as a social media platform. It’s basically streaming, without a content budget. What would Netflix be worth if it didn’t have to spend $17 billion a year on content?” It’s an in
With more than 2 billion users, WhatsApp is one of the most popular chat platforms in the world. But it’s not keen to rest on its laurels. The Facebook-owned product is expanding into new territories, like shopping and payments. The company is also thinking about even showing ads on the app — but not everyone is happy with these developments. In fact, these have led one ex-WhatsApp executive to believe selling the product to Facebook was a mistake. Niraj Arora, former Chief Business Officer for
GitHub is increasing the security of repositories by requiring all developers to enable two-factor authentication by the end of 2023. The company’s directive is simple: if you contribute to code, you must enable 2FA. GitHub is probably pushing this initiative because the number of people using adequate security measures is so low. The company said only 16.5% of active GitHub users and only 6.44% of NPM registry users use 2FA. Last November, GitHub forced NPM package maintainers to enroll for 2FA
We’ve all heard about amazing employee perks at certain tech companies. From beer taps to Botox, and pawternity leave to free acupuncture, over the last 20 years or so, companies have spent a lot of time (and money) creating impressive benefits packages to attract top talent — plus a few headlines too. But since Covid-19, we’ve started to see a shift. Staff members are no longer looking for onsite laundry facilities or weekly massages. As remote working takes over the tech world, it’s getting ha
One of the biggest issues facing mainstream adoption of VR headsets is their form factor. Anyone familiar with the tech will have the image in their mind: a bulky, binocular-looking blob attached to you like the facehugger from Alien. But Nvidia wants to fix this — and has just released a research paper in collaboration with Stanford University that shows a concept for an ultra-thin pair of holographic glasses for virtual reality. First off, let’s look at why today’s VR headsets are so bulky. Ef
The notoriously secretive Meta has set a milestone for transparency. The company this week offered the entire research community access to a fully-trained large language model (LLM). Named the Open Pretrained Transformer (OPT), the system mirrors the performance and size of OpenAI’s vaunted GPT-3 model. This mimicry is deliberate. While GPT-3 has a stunning ability to produce human-like text, it also has a powerful capacity for biases, bigotry, and disinformation. OPT’s creators said their syste
There’s plenty of column inches given to the environmental advantages of electric vehicles, like reducing air pollution and greenhouse gas emission. But there’s a salty little secret often obscured by those who wax lyrical about EVs — the environmental impact of the lithium mined to make EV batteries. So I decided to take a deep dive into what it is, where it comes from, how it’s mined, its environmental impact, and what we can do to make it greener. And don’t worry — no geology degree is need
When a star explodes and dies in a supernova, it takes on a new life of sorts. Pulsars are the extremely rapidly rotating objects left over after massive stars have exhausted their fuel supply. They are extremely dense, with a mass similar to the Sun crammed into a region the size of Sydney. Pulsars emit beams of radio waves from their poles. As those beams sweep across Earth, we can detect rapid pulses as often as hundreds of times per second. With this knowledge, scientists are always on the l
When you think of an electric vehicle, chances are you’ll picture a car. But there’s a quiet revolution going on in transport. It turns out electrification can work wonders for almost all of our transport options, from electric bikes to motorbikes to buses to freight trains and even to tractors and heavy trucks. There will soon be no need to burn petrol and diesel in an internal combustion engine. This matters, because electric transport will be vital in our efforts to stem climate change. If al
Samsung just announced a new kind of storage solution for mobile devices called UFS 4.0. It’s the latest version of the Universal Flash Storage standard. The new version comes two years after UFS 3.1’s release, and will likely improve the overall speed and performance of upcoming phones and tablets. Before we look at its advantages over the previous versions, let’s run through some basics. What’s UFS? Universal Flash Storage (UFS) is a type of flash storage designed for mobile devices. Its speci