This essential volume by the godfather of modern graphic design explores his process and showcases his highly influential early-career work. This gorgeously illustrated volume delves into the early decades of Americaâs pre-eminent graphic artist. Milton Glaserâs work ranges from the iconic I Love New York logo to the famous psychedelic Bob Dylan poster and numerous book and record covers; it encompasses everything from store and restaurant design to toy creations as well as magazine formats and logotypes, including New York magazine. In short, his work has helped define the look of our time. Here Glaser undertakes a remarkably wide-ranging representation of his oeuvre. In a new introduction, he speaks of the influences on his work, the responsibilities of the artist, the hierarchies of
the traditional art world, and the role of graphic design in the area of his creative growth. First published in 1973, Milton Glaser: Graphic Design is an extraordinary achievement and an indisputable classic.
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The enduring, iconic volume showcasing the key early-career work and process of the godfather of modern graphic design Milton Glaser: Graphic Design, perhaps the most famous book of its kind, explores the early decades of Americaâs pre-eminent graphic artist. Glaserâs work ranges from the psychedelic Bob Dylan poster to book and record covers; from store and restaurant design to toy creations; and magazine formats including New York magazine and logotypes, all of which define the look of our time. Here Glaser undertakes not only a remarkably wide-ranging representation of his oeuvre from the incredibly fertile early years, but, in a new introduction, speaks of the influences on his work, the responsibilities of the artist, the hierarchies of the traditional art world, and the role of graphic design in the area of his creative growth. First published in 1973, Milton Glaser: Graphic Design is an extraordinary achievement and indisputably a classic in the field.