A second article exploring the challenges Etsy faced as it scaled up. Tim Cochran relates how CTO Mike Fisher identified problems with the product delivery process, built a cross-functional Product Delivery Culture team to analyze the situation, and began an improvement program based on lean thinking and the ideas of Marty Cagan.
https://martinfowler.com/articles/bottlenecks-of-scaleups/etsy-product-delivery-culture.html
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