Any business that wants to grow needs to be built on strong and stable foundations. While these strategic directions are often familiar to technical folks it's important that the improvements to engineering align with the themes that resonate with the rest of the organization. Sarah Taraporewalla illustrates how this appears with two strategic directions that consider improvements in efficiency and quality.
https://martinfowler.com/articles/creating-integrated-tech-strategy.html#BuildingAStrongFoundation
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