Finnish startup Basemark secures €22M to make driving safer with AR

Helsinki-headquartered Basemark has raised €22mn to bring its augmented reality (AR) “toolkit” to automakers across the globe. Basemark’s software, dubbed Rocksolid AR, is an AI-based computer vision system that enables carmakers to develop their own AR applications for Heads-up Displays (HUDs).  Car companies are embracing AR HUDs as a means of relaying important information to the driver. Instead of having to look down at a screen, HUDs project real-time driving guidance, alerts, and other information onto the windshield.  Many cars on the road already use this technology, but it is getting more and more advanced each year. It’s designed to…

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