Apple Intelligence will help AI become as commonplace as word processing

When Apple’s version of AI, branded as Apple Intelligence, rolls out in October to folks with the company’s latest hardware, the response is likely to be a mix of delight and disappointment. The AI capabilities on their way to Apple’s walled-garden will bring helpful new features, such as textual summaries in email, Messages and Safari; image creation; and a more context-aware version of Siri. But as Apple Intelligence’s beta testing has already made clear, the power of these features falls well below what is on offer from major players like OpenAI, Google, and Meta. Apple AI won’t come close to…

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