What if the Playboy Mansion was filled with OnlyFans content creators? That’s the pitch for the Bop House, a TikTok page that has gained nearly three million followers since its launch in December.
Founded by Sophie Rain, 20, and Aishah Sofey, 22, the house is home to eight creators aged 19 to 24, who collectively boast over 33 million followers. Their TikTok presence leans into viral, algorithm-friendly content like flying private to the Super Bowl and reviewing popular cookie brand Crumbl. But their real revenue stream comes from OnlyFans. The Bop House claims to have generated $10 million in revenue in its first month.
“It’s just like a little girl group that we’re all doing and we just want to uplift each other and help each other grow on TikTok,” Rain told the Daily Mail. The house has its own website, with a profile of each girl directing to their various social media platforms. The name itself is a reference to Gen Z slang which stands for “baddie on point,” a term used to describe a person who uses their body to make money.
The group has sparked controversy over the blurred line between their PG-rated TikTok presence and their adult content careers. Many members, including Rain, are 21 and under (one even wears braces). Although Rain is an OnlyFans creator, she says she’s also a devout Christian and wears a promise ring.
“The issue is the content looks very very very young,” TikTok user Amber Horsburgh posted in a video. “The deliberate marketing of youthful personas for adult content is creating a demand for barely-legal performers.” With their mostly PG Instagram and TikTok videos, the Bop House has built a following on social media to funnel viewers toward their OnlyFans content. Given the platform’s young user base, about 25% of TikTok’s global users are between the ages of 10 and 19, this raises clear concerns. Whether that responsibility falls on the Bop House is less clear.
@amberhorsburgh_ I did a marketing degree once and learned about supply and demand. The demand for this makes me feel all sorts of things. Meanwhile the Bop House has 2.5M followers in 60 days…. #bophouse #sophierain #bop Credits Footage: TikTok: @sophieraiin TikTok: @aishah TikTok: @bophouse
♬ original sound – Amber | Cultural Commentary – Amber | Cultural Commentary
Either way the Bop House has no plans to slow down. In a recent interview, Rain added, “We can afford a new mansion every single month with the money the Bop House is making us.”
Zaloguj się, aby dodać komentarz
Inne posty w tej grupie
If brands want to reach the shoppers of the future, they’ll need to meet them where they already are: playing video games.
For this youngest generation, the coolest places to hang out ar
The Consumer Financial Protection Bureau (CFPB), under acting director Russell Vought, canceled proposed new rules this week that would have protected Americans’ sensitive private data—including f
Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. You can sign up to receive this newsletter ever
Students are still setting fire to their Chromebooks for TikTok—and now they’re facing the consequences.
Fast Company first reported on the #ChromebookChallenge trend last
At its annual Google I/O developer conference in Mountain View next week, Google will try to rally developers around one of its next big bets: Android XR.
