Search engine journal

Do you want to boost your content's perceived E-A-T? Learn how to leverage structured data to do that in this guide.The post How to Use Structured Data to Support E-A-T appeared first on Search Engine Journal. https://www.searchenginejournal.com/google-eat/structured-data/

Ready to advertise beyond Google Ads and Facebook? Learn how you can get the most out of Microsoft, Amazon, Instagram, LinkedIn, and TikTok.The post The 5 Paid Ad Channels You Need to Incorporate Right Now appeared first on Search Engine Journal. https://www.searchenginejournal.com/adzooma-paid-ad-channels/420151/

Google announced a redesign of Google Search that introduces an intuitive way to explore topics and surface more content with MUMThe post Google Announces Search Redesign Using MUM Algorithm appeared first on Search Engine Journal. https://www.searchenginejournal.com/google-search-redesign/421415/

Updates to Google Search will help you determine if a website is a trustworthy source of information before clicking a link in search results.The post Google Helps You Validate Sources Directly in Search Results appeared first on Search Engine Journal. https://www.searchenginejournal.com/google-search-about-this-result/421394/

Widescale introduction of Google's MUM AI Algorithm is an encouraging development for web publishers and ecommerce sitesThe post Google MUM is Coming to Lens appeared first on Search Engine Journal. https://www.searchenginejournal.com/google-mum-is-coming-to-lens/421385/

Google Alerts is a flexible free tool every marketer should know. Learn how to use it and get a step-by-step guide to getting started.The post The Smart Marketer’s Guide to Google Alerts appeared first on Search Engine Journal. https://www.searchenginejournal.com/google-alerts-marketers-guide/262011/

Learn how to scale your enterprise SEO with dynamic content creation. Identify new opportunities and build incremental revenue.The post Enterprise SEO Content: Opportunity, Dynamic Creation & Scale appeared first on Search Engine Journal. https://www.searchenginejournal.com/enterprise-seo-content/420670/

It's the perfect time to build, test, and perfect your lead generation tactics using Facebook's native tools. Here's how.The post How Facebook Messenger Generates Cost-effective, Trackable Leads appeared first on Search Engine Journal. https://www.searchenginejournal.com/facebook-messenger-lead-gen-how-to/420871/

Get a better understanding of how call tracking can help your lead generation campaigns become more successful.The post Call Tracking for Google Ads & SEO: Convert Leads Faster [Webinar] appeared first on Search Engine Journal. https://www.searchenginejournal.com/call-tracking-for-google-ads-seo-convert-leads-faster-webinar/421120/

Check out these 14 tools for finding trending topics in your industry, to inform your SEO and content marketing campaigns.The post How to Find What’s Trending: 14 Tools for Topic Inspiration appeared first on Search Engine Journal. https://www.searchenginejournal.com/how-to-find-trending-topics/420986/