Search engine journal

How should you treat branded vs non-branded traffic and search strategies? Unpack the things to consider when it comes to targeting, attribution, and more.The post Branded vs. Non-Branded Traffic: What’s the Difference? appeared first on Search Engine Journal. https://www.searchenginejournal.com/branded-vs-nonbranded-traffic/419426/

PPC marketers are often tempted to follow whatever platforms recommend as best practices, but too often these approaches hurt more than help.The post 8 PPC Best Practices That May Not Be Best for Your Business appeared first on Search Engine Journal. https://www.searchenginejournal.com/when-ppc-best-practice-is-not/419034/

New techniques and tools can help you go deeper with your keyword research process. Here are some good ones to check out.The post How to Go Deeper With Keyword Research: Go-to Tools & Techniques appeared first on Search Engine Journal. https://www.searchenginejournal.com/keyword-research/tools-techniques/

Is your agency working on marketing, advertising, public relations, or media campaigns? Enter the U.S. Agency Awards. Learn how here.The post U.S. Agencies: Enter the U.S. Agency Awards Before Midnight Friday appeared first on Search Engine Journal. https://www.searchenginejournal.com/dontpanic-us-agency-awards-2021/419071/

Google's John Mueller says that website themes impact SEO. Site design and SEO experts share what to know before choosing a website themeThe post Website Themes Impact SEO appeared first on Search Engine Journal. https://www.searchenginejournal.com/website-themes-impact-seo/419854/

LinkedIn's new Articles For Pages gives companies the ability to publish long-form content for the first time, rather than being restricted by a character count.The post LinkedIn Pages Can Now Publish Long-Form Content appeared first on Search Engine Journal. https://www.searchenginejournal.com/linkedin-pages-can-now-publish-long-form-content/419848/

YouTube is bringing more analytics reports to mobile that were previously only available on desktop, which includes data about traffic sources and revenue.The post YouTube Brings Desktop Analytics to Mobile appeared first on Search Engine Journal. https://www.searchenginejournal.com/youtube-mobile-analytics/419837/

Have you ever wondered what is and isn’t a ranking factor? This guide determines whether these 88 signals are Google ranking factors.The post We Analyzed 88 Google Ranking Factors & Here’s What We Found [Ebook] appeared first on Search Engine Journal. https://www.searchenginejournal.com/google-ranking-factor-fact-fiction-ebook/419505/

Choosing your Shopify store theme is part of an SEO-focused approach. Here are 13 things to check out in Shopify themes.The post How to Choose the Best Shopify Theme for SEO appeared first on Search Engine Journal. https://www.searchenginejournal.com/shopify-themes-seo/414672/

Join our next webinar to learn technical SEO strategies you should know to scale your efforts and grow your enterprise ecommerce business.The post Top SEO Strategies to Scale Your Enterprise Ecommerce Site appeared first on Search Engine Journal. https://www.searchenginejournal.com/top-seo-strategies-to-scale-your-enterprise-ecommerce-site/419324/