Search engine journal

Deciding which social media metrics matter at different stages of the customer journey requires time and thought. Read about some important ones to consider here.The post 30 Social Media Metrics That Matter Throughout the Customer Journey appeared first on Search Engine Journal. https://www.searchenginejournal.com/which-social-metrics-matter/412340/?utm_source_all=sej-feed

Search is not a single-player game. Learn how to update content to keep it ranking at the top of the SERPs.The post A Complete Guide to Updating Content for Maximum SEO Value appeared first on Search Engine Journal. https://www.searchenginejournal.com/guide-to-updating-content/413666/?utm_source_all=sej-feed

Twitter is improving the way it keeps users informed about trending topics via a collaboration with The Associated Press and Reuters.The post Twitter Adds More Context to Trending Topics appeared first on Search Engine Journal. https://www.searchenginejournal.com/twitter-adds-more-context-to-trending-topics/415299/?utm_source_all=sej-feed

Here's how Lionbridge leveraged content-driven, voice optimization strategies to grow its featured snippet count from 0.7% up to 27%.The post How Lionbridge Voice-Optimized Its Way to a 3,800% Featured Snippet Growth appeared first on Search Engine Journal. https://www.searchenginejournal.com/how-lionbridge-voice-optimized-its-way-to-a-3800-featured-snippet-growth/413937/?utm_source_all=sej-feed

Google’s ability to semantically understand context helps users get their queries answered. But how can you optimize for [blank]?The post Is There a Way to Optimize for [Blank] in a Search Query? appeared first on Search Engine Journal. https://www.searchenginejournal.com/optimizing-for-an-unknown/414754/?utm_source_all=sej-feed

Discover how to write blog introductions that engage readers, support your SEO, and help Google better understand the topic of the page.The post 7 Ways to Write Blog Introductions Your Readers & Google Will Love appeared first on Search Engine Journal. https://www.searchenginejournal.com/how-to-write-blog-intro/409026/?utm_source_all=sej-feed

Learn how ecommerce sites of all sizes can swipe three of Amazon’s best traffic and conversion strategies – join our next live webinar.The post 3 Traffic & Conversion Secrets Amazon Doesn’t Want You To Know [Webinar] appeared first on Search Engine Journal. https://www.searchenginejournal.com/3-traffic-conversion-secrets-amazon-doesnt-want-you-to-know-webinar-preview2/415002/?utm_source_all=sej-feed

Google’s John Mueller says a website going down temporarily likely won’t have a negative impact on search rankings.The post Google: Website Downtime Shouldn’t Impact Search Rankings appeared first on Search Engine Journal. https://www.searchenginejournal.com/google-website-downtime-shouldnt-impact-search-rankings/415243/?utm_source_all=sej-feed

Learn what marketing strategies are helping successful businesses thrive and grow in today's remote-first landscape.The post Do This, Not That: Your Guide to Successful Marketing in 2021 appeared first on Search Engine Journal. https://www.searchenginejournal.com/do-this-not-that-your-guide-to-successful-marketing-in-2021/415126/?utm_source_all=sej-feed

Google incorporates Core Web Vitals measurement capabilities into many of its existing tools. Read about them here.The post How You Can Measure Core Web Vitals appeared first on Search Engine Journal. https://www.searchenginejournal.com/core-web-vitals/how-to-measure/?utm_source_all=sej-feed