What the hell is ‘dataraising?’ And why is everyone doing it?

Fundraising appeals are part of everyday life, both online and off. Requests for financial donations arrive by snail mail, email, social media and text messages. Cashiers at chain stores and supermarkets ask if you want to chip in for charitable causes. If you’re in the U.S., you might also be getting nearly constant texts asking you to contribute to political campaigns. In my book “How We Give Now,” I explore how acts of giving extend beyond donating money to nonprofits, including an interesting trend on the rise that I call “dataraising.” It’s a term I coined while writing the book…This story continues at The Next Web https://thenextweb.com/news/what-is-dataraising-why-is-everyone-doing-it-syndication

Creată 3y | 5 ian. 2022, 15:24:24


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