Instacart announced Thursday its acquisition of Eversight, an AI company that helps consumer packaged goods brands and retailers determine pricing and promotions.
Eversight’s AI allows consumer packaged goods (CPG) brands and retailers to continuously test pricing and promotions at scale, streamlining what has traditionally been a time-consuming process. The tech gives CPG brands real-time insights into the promotions that could resonate with customers. For retailers, Eversight helps companies use their physical and digital storefronts to run ongoing individualized micro-price-point experiments at scale.
Americans are currently grappling with decades-high inflation that’s led some shoppers to cut items from their grocery baskets. Instacart is hoping the deal will create a flywheel effect, where goods are priced at the “sweet spot” that drives sales and growth for CPG brands and retailers, while also leading to better promotions and pricing for customers.

Instacart has been leaning in to price-saving options, offering users lower-cost scheduled delivery and the ability to pick up their own orders. “Our job is to really connect [customers] with all of the options that they have, to make grocery shopping more affordable,” Instacart CEO Fidji Simo told Fast Company in an interview last week.
The acquisition comes as Instacart prepares for its market debut. The company confidentially filed to go public earlier this year, and is reportedly planning to hit the market before 2023. Instacart said Thursday it recorded all-time highs in orders, gross transaction volume, revenue, ad revenue, and gross profit in 2021, and has continued that momentum into 2022.
Autentifică-te pentru a adăuga comentarii
Alte posturi din acest grup

Every now and then, you run into a tool that truly wows you.
It’s rare—especially nowadays, when everyone and their cousin is coming out with overhyped AI-centric codswallop tha

Tesla released its quarterly earnings report on Tuesday, its first since the company’s chief executive, Elon Musk, took up residence in the Trump White House and immediately began trying to fire f

There’s never a dull day in the world of weight-loss medication. This week brought new restrictions on compounded GLP-1 medication, the cheaper, copycat versions of brand-name drugs that tel

In December 2023, I wrote an article exploring Apple CEO Tim Cook’s most likely successors, because t

“Meta profits, kids pay the price,” was the message delivered by dozens of grieving families at the doors of Meta’s Manhattan office on Thursday.
Forty-five families traveled from

The world’s auto industry is getting a shake-up from Chinese automakers that

There’s Blue Sky and then there’s Bluesky.
Blue Sky, a paper goods company