Apple will hold what is likely to be its last major product launch of 2023 later today. The event is dubbed “Scary Fast”—a nod to both the fact that the event takes place one day before Halloween and that it will likely spotlight new Macs with Apple’s next-generation Apple Silicon processors.
What’s odd about this Apple event is the time at which it starts. Most Apple events begin at 10 a.m. Pacific Time. But Apple has announced that its “Scary Fast” event will take place seven hours later than normal—at 5 p.m. Pacific Time. Regardless, here’s what time the “Scary Fast” event kicks off around the globe:
- 2:00 p.m. Hawaii Standard Time
- 5:00 p.m. Pacific Time
- 6:00 p.m. Mountain Time
- 7:00 p.m. Central Time
- 8:00 p.m. Eastern Time
- 12:00 a.m. Greenwich Mean Time on October 31, 2023
- 1:00 a.m. Central European Time on October 31, 2023
- 2:00 a.m. Eastern European Time on October 31, 2023
- 3:00 a.m. Moscow Standard Time on October 31, 2023
- 5:30 a.m. Indian Standard Time on October 31, 2023
- 8:00 a.m. China Standard Time on October 31, 2023
- 9:00 a.m. Japan Standard Time on October 31, 2023
- 11:00 a.m. Australian Eastern Standard Time on October 31, 2023
- 1:00 p.m. New Zealand Standard Time on October 31, 2023
Here’s what we’re expecting to see Apple announce this evening:
- New M3 iMac: If you’re a fan of Apple’s iconic desktop computer, you’ll be happy to know Apple is expected to update the iMac today for the first time in two years. We expect the iMac to maintain the same 24-inch screen and the same slim look and feel, but it will likely have the all-new M3 chip powering it, which is rumored to be very speedy.
- New M3-powered MacBook Pros: Apple’s professional laptops are likely to be the other stars of the show. Expect to see an updated 14-inch and 16-inch MacBook Pro. These MacBooks should come with an M3 chip, but one that is faster than the base M3 chip that will be found in the new iMac. The most likely chips that Apple will pack inside its professional laptops are the M3 Pro and the M3 Max, which, besides being faster than the base M3 chip, are also likely to handle more advanced graphical tasks.
- New iPad mini: It’s unlikely we’ll see the new M3 chipset in a newly released iPad Pro, but as MacRumors points out, a Chinese regulatory filing indicates that Apple could be planning to update the iPad mini soon. If Apple does update the iPad mini today, expect it to pack a faster A16 chipset—the chip used in Apple’s iPhone 14 smartphones.
As for how you can watch the “Scary Fast” event, you have several options:
- On Apple.com: Go to Apple’s events website to watch the event. This option will work in any browser on Mac or PC.
- On YouTube: You can also ">watch the event on Apple’s official YouTube channel. You can watch it in any YouTube app or any web browser.
- In the TV app on your iPhone, iPad, Mac, or Apple TV: Open the TV app on any of your Apple devices to watch the “Scary Fast” event.
You can also watch the event below.
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